What is The Naked Poodle?
Per round, creative teams challenge each other to conquer a pressing issue. Meanwhile they are aided, agitated, rushed, confronted, interrogated and challenged by influentials. These renown writers, designers, directors, architects and other gurus barge through the mosh pit from one team to the other. Big Brother cameras record the teams’ efforts and instantly send their images to the large screens, bringing the pressure to a boiling point. After exactly 30 minutes the computers shut down and all the work is automatically turned in. The teams then present their work. The audience will decide who is to win. The team that gets the biggest applause will be honored and introduced in the Naked Poodle Hall of Fame and will win the prestigious Pink Poodle award.

At Marcom this year, The Naked Poodle, the teams goal was to develop the brand new marketing model for 2009.





Director and everything else Marcel Kampman