Zona Maco Art Fair 2011, is the most important art fair of Mexico. The Urban Genome Project is an archive of interviews designed by the publisher Joseph Grima, the artist Pedro Reyes and creative collective Pase Usted. To date this file has gathered more than 500 interviews with mayors, architects, activists and various cultural creators in order to identify “the code on which cities are written.” These statements are identified by specific categories by way of creating a toolbox, an index of best practices on governance and transformation of cities to use in global contexts.

On this occasion, due to ZONA MACO 2011, the dialogue is open to the creative industries as a catalyst for social and urban transformation. With the aim of generating proposals and functional social projection, the PMU directs its efforts towards 600 students from different high schools in the metropolitan area. It is intended that students come to understand the culture and as an agent of social transformation.

Thursday 7 to Saturday, April 9 was open and public lectures by experts from different disciplines. These took take place aboard the agora-mobile, a multi-purpose transport forum down as designed by the artist Pedro Reyes.

I talked about realizing dreams and on how keeping on dreaming will lead you to places you could never imagine.