PRESENTING THE ARCHITECT AT BNA

Royal Institute of Dutch Architects (BNA) asked me to give a talk on how to present yourself as an architect, on marketing, communication and basically anything else that involves presenting yourself to others. The audience was a mix of younger and older architects, owners of small agencies in the Amsterdam region. I talked about the importance to make your presentations direct representations of who you are, as personal as possible. And I gave a bunch of tips, tricks and tools to present yourself anyway you need to present yourself or your work. Was great fun, got some great feedback, found out that architects don’t twitter and met some nice people.