During the International Furniture Show in Milan from 5-10 April 2006 Marcel Kampman will be introducing ‘A+B’, a new piece of modular furniture for a modern way of life. What makes the design of this piece furniture exceptional is its unique approach towards what furniture is, or what it can be, disregarding all common rules for furniture design. It can be a shelf system to place your books in, in any height or width required. But with your added creativity it could be a base for a table too. You decide.

Example
A + A + B + B + A + A + B + A + A + B + A + A + B = a 5 stories high library.

It’s a solution for a lot of people, like for instant students, people that move a lot, people with an ever-expanding library and even guerilla stores. It can be produced in any finishing, it’s smart, it’s extremely flexible (you can even use it in any situation), it’s portable, it has design value, it’s sturdy, it needs no construction manuals or tools and it’s endlessly expandable.

Marcel managed to ‘hack’ himself into the presentation in Milan, in a presentation of 20 Dutch and Belgian designers who present themselves collectively as ‘Tutto BeNe’. The designers of WAACS (best known for its award-winning design of the Senseo, the best-selling coffee machine of all time) have been so kind to host and support him. His presentation is a kind of a ‘flashmob’ presentation since only three weeks ago he decided had to show his design in Milan. Dutch television picked up his ‘guerilla’ action and is following him in his unconventional ‘road to Milan’.

Marcel Kampman is best known as the founder and creative director of the international highly acclaimed creative network Texelse Boys, a platform for boundless creativity. From September 2006 he will be lecturor and coordinator Interactive Media Design at the Royal Academy of Art in The Hague (NL). He works as cross-media director at …,staat in Amsterdam (NL).

For the cultural VPRO television program, ‘Picabia’, Marcel is filmed during the development of his very first prototype leading up to the launch of the ‘A+B’ at the Furniture Show in Milan, 5-10 April 2006. This VPRO broadcast will be aired 16 April 2006 at 22:20, Net 3.

Cover and illustrations for #33 of the tv-guide of the Dutch public broadcasting company VPRO. For each issue, an artist in invited to make the cover artwork on the main subject of that issue. For #33 this was the Lowlands festival, where we happened to organize Texelse Boys Playground that edition.

Play ducks in case of no signal. In case of emergency, like the signal gets lost during live broadcasts, this movie will be played at 3voor12TV. Clip has no audio.

Director Marcel Kampman
Animation & artwork Marcel Kampman
Camera Marcel Kampman
Cast Ducks