Marcel Kampman » The Naked Poodle

The Naked Poodle at Marcom 2009

admin — Wed, 03 Jun 2009 10:39:31 +0000

Creatives and consultants challenged each other in the boxing ring of The Naked Poodle, organized by Fabrique and Syndiqate at MarCom09 in the RAI Amsterdam.

Goal was to create a marketing model for 2009. Four teams were battling against each other and the 30 minute deadline at the center court of MarCom09, while an influential was supporting, challenging, questioning and teasing them. Everything was shared with the audience on big screens on the venue, but also via the web.

The influential was the renown marketeer Victor Neyendorff. The first session was won by Proud with their ‘Reset-Model’. The second session by Total Identity with a new ‘Brand Value Calculation Model’. The third session was won by Have from Rotterdam with their ‘Management Swap Model’ and the fourth session by Globrands with their ‘One Word Marketing Model’.

As with all the previous editions, I performed the role as coordinator & (creative) director in production and on site. And had a lot of fun doing that.

Photo’s by Maurice Mikkers.

The Naked Poodle at Marcom 2009

admin — Tue, 02 Jun 2009 21:58:52 +0000

What is The Naked Poodle?
Per round, creative teams challenge each other to conquer a pressing issue. Meanwhile they are aided, agitated, rushed, confronted, interrogated and challenged by influentials. These renown writers, designers, directors, architects and other gurus barge through the mosh pit from one team to the other. Big Brother cameras record the teams’ efforts and instantly send their images to the large screens, bringing the pressure to a boiling point. After exactly 30 minutes the computers shut down and all the work is automatically turned in. The teams then present their work. The audience will decide who is to win. The team that gets the biggest applause will be honored and introduced in the Naked Poodle Hall of Fame and will win the prestigious Pink Poodle award.

At Marcom this year, The Naked Poodle, the teams goal was to develop the brand new marketing model for 2009.

Director and everything else Marcel Kampman

The Naked Poodle at BoDW Hong Kong

admin — Wed, 10 Dec 2008 07:41:09 +0000

We proudly presented the third edition of The Naked Poodle at the Business of Design Week in Hong Kong! Yes, the pressure cooker with new outrageous subjects went international! Twelve teams, representing the most creative people in our industry internationally, battled live in the Inspiration Hall at the BoDW in Hong Kong. They were challenged and interrupted by experts. Cheered and mocked by a massive audience. This edition they solved four different urgent world crises in an incredible 30 minutes per crisis!

Hong Kong

admin — Mon, 08 Dec 2008 16:52:14 +0000

I joined a massive Dutch design posse on a formal business mission to produce The Naked Poodle at the Business of Design Week [BoDW], together with Fabrique and Leendert Mulder. Hong kong is amazing. And being part of a formal delegation is too. That opens up doors that normally remain closed. The over 300 Dutch designers in Hong Kong were greatly supported by their government, thanks for that. But besides work, there was plenty of opportunity for play and discovering Hong Kong.

For more, check the Flickr slideshow.

The Naked Poodle at Picnic 2007

admin — Thu, 27 Sep 2007 09:00:32 +0000

The Naked Poodle is a mash-up of speeddating, a boxing match, a simultaneous chess game and a pressure cooker brainstorm session with a touch of theatre.

In several rounds creative teams challenge each other to conquer a pressing social issue. Meanwhile they are aided, agitated, rushed, confronted, interrogated and challenged by three influentials. These renown writers, designers, directors, architects and other gurus barge through the mosh pit from one team to the other. Big Brother cameras record the teams’ efforts and instantly send their images to the large screens on site, bringing the pressure to a boiling point. After exactly 30 minutes the computers shut down and all the work is automatically turned in. The exhausted participants are then carried out of the ring to be replaced by four new and fresh teams. Through an online voting system the winners are determined by the crowds, in the days following The Naked Poodle. Their creative output is published ‘copyleft’ and instantly via digital printing on site. Goal? To inspire others, create new insights.

Why the title The Naked Poodle?
It has been derived from the Dutch ‘Poedelnaakt’ which means ‘naked as a poodle’, and is said when someone is bare naked. In this case, we refer to the fact that you can see how people work, how they make decisions, how they think. You can witness the birth of new ideas, uncensored. You can see creative minds at work when they’re the most vulnerable, naked.

Developed in a team when working at Fabrique Design and Communication.