They started making smoothies in 1999. On that first day they sold twenty-four bottles, and now they sell over 2 million a week, so they’ve grown since then. This book is about the stuff innocent has learned since selling those first few smoothies. About having ideas and making drinks, about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff they’ve got right and the stuff they’ve got wrong, and about squirrels . . . and camping . . . and doing the right thing. They thought they’d write it all down in a book so they didn’t forget any of it, and to maybe help other people too. They started innocent from scratch, so they’ve learnt a lot of things by getting stuff wrong. Some other lessons have come from listening carefully to people clever than them. And some stuff they just got lucky on. An inspiring little book, and you should really try their pineapples, bananas & coconut smoothie. You should. Really.