A three minute impression:

The seven minute impression:

The 2009 edition of Mastermundo ended up in a record-breaking event. At 10.30pm 4,971 people joined the Vocal Domino Record Attempt at the Spuiplein in the city center of The Hague. The TodaysArt festival audience let love win from hate. The project was a result of a buzzing edition of Mastermundo where all participants together created this unique event, ‘conducted’ by the inspiring Itay Talgam. The event was widely covered in the media. Check e.g. Nu.nl, NRC, De Standaard (Belgium) or simply google with the words den haag vocal domino.

Photo’s by Maurice Mikkers.

Goal was to create a marketing model for 2009. Four teams were battling against each other and the 30 minute deadline at the center court of MarCom09, while an influential was supporting, challenging, questioning and teasing them. Everything was shared with the audience on big screens on the venue, but also via the web.

The influential was the renown marketeer Victor Neyendorff. The first session was won by Proud with their ‘Reset-Model’. The second session by Total Identity with a new ‘Brand Value Calculation Model’. The third session was won by Have from Rotterdam with their ‘Management Swap Model’ and the fourth session by Globrands with their ‘One Word Marketing Model’.

As with all the previous editions, I performed the role as coordinator & (creative) director in production and on site. And had a lot of fun doing that.

Photo’s by Maurice Mikkers.

What is The Naked Poodle?
Per round, creative teams challenge each other to conquer a pressing issue. Meanwhile they are aided, agitated, rushed, confronted, interrogated and challenged by influentials. These renown writers, designers, directors, architects and other gurus barge through the mosh pit from one team to the other. Big Brother cameras record the teams’ efforts and instantly send their images to the large screens, bringing the pressure to a boiling point. After exactly 30 minutes the computers shut down and all the work is automatically turned in. The teams then present their work. The audience will decide who is to win. The team that gets the biggest applause will be honored and introduced in the Naked Poodle Hall of Fame and will win the prestigious Pink Poodle award.

At Marcom this year, The Naked Poodle, the teams goal was to develop the brand new marketing model for 2009.

Director and everything else Marcel Kampman

See also the full Flickr set or as a slideshow.

The CCC is the place to connect, get inspired and learn lessons from business and creative thought leaders from every corner of the world.

For the 2009 edition, I was creative advisor on content, speakers and opportunities. In my role as creative director, I was also responsible to the visual branding of CCC in all appearances on a really tight budget.

For this 2009 edition, I worked as creative adviser & creative director on CCC, advising on programming and design.

See also the Flickr slideshow for an impression of CCC09.

Mastermundo and the art of nowness.
By Marc Boumeester

This year’s edition of Mastermundo had taken some elements of a flash mob, some elements of a school trip and some of a spiritual session. Seemingly unnoticeable the heterogeneous group of exactly 100 participants grew closer literally every mile of the journey, which is in itself not surprisingly. But why was its shape so important for the build-up of the day? After taking one look at the list of asked participants, one was already convinced this day would contribute immensely to ones self-development, so why go through the trouble of schlepping around this large group from city to city, from museum to train, city council, public- bars en squares? Or was this just another way of polishing up a dull conference by adding something strange?

No, it was not. And this is why.

In the age of intertwining media, where the post-modern notion of cross-media is rapidly losing its validation and the discourse on “media 3.0” is beginning to consist of hollow phrases, the new content driven participant takes the lead in redefining the several media and communication-maps.

Within the dying remains of the allocution based communication systems, the new participant freely floats in and out new forms of multilateral communication. The new participant is no longer going through the mental process of accepting the changes and opportunities given by the never ending waves of media revolution, like the vast majority of the current generation of communication professionals has had to do. The new participant has acquired the ability to accept not only the possibilities of “media 3.0 and on”, but has also the understanding that all related knowledge will become obsolete at any given moment. But the new participant is not worried by that at all. By having been brought up in and with these systems and primarily being driven by content, he has shifted his learning- and comfort-zone towards the unstable, as opposed to the stable like his predecessors had. Motion has become the standard, the hypothesis zero. Therefore all definitions of space and time are now being reevaluated and redefined. It is no longer useful to look at the here and the there, it is no longer useful to look at the past and the future. Instead the new participant will constantly rename the here and the now. Finally it will become possible to dismiss the archaic notion of history being a set of events all resulting in the present. Instead the new participant will regard the now as being somewhere on the shape we call time, where every traveler has equal opportunity to make a difference. No longer is he trapped in a fixed grid of space-time, he has finally become a vectorist, purely existing of direction and energy.

And this is exactly what Mastermundo 2008 showed us. Traveling on the existing infra-structure, but not being part of it, constantly changing the sets of perspective given to us by the “participants who knew they could say something” (notice how I carefully avoid using the term speakers, that word dates from the ancient regime as we now know), fluently drawing its own speedlines along the way, constantly creating its own context. All this in combination with the absence of the twittertwatter one normally encounters on such occasions (no added flavours, colours or preservatives), gave this day a very strong sensation of nowness. For this day we all became the new participant, for this day the answer to the question “Where are you?” would have been “I am now”.

This movie impression of almost 15 minutes, just as the Mastermundo book, gives a representative impression of that day.

Director Marcel Kampman
Camera I/M/D Students
Edit Marcel Kampman
Music Max Richter, ‘Shadow Journal’ from the album ‘The Blue Notebooks’.