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Mastermundo 2009

A three minute impression:

The seven minute impression:

The 2009 edition of Mastermundo ended up in a record-breaking event. At 10.30pm 4,971 people joined the Vocal readmore

The Naked Poodle at Marcom 2009

Creatives and consultants challenged each other in the boxing ring of The Naked Poodle, organized by Fabrique and Syndiqate at MarCom09 in the RAI Amsterdam.

Goal was to create a marketing model for 2009. Four teams were battling against each other and the 30 minute deadline at the center court of MarCom09, readmore

The Naked Poodle at Marcom 2009

What is The Naked Poodle?
Per round, creative teams challenge each other to conquer a pressing issue. Meanwhile they are aided, agitated, rushed, confronted, interrogated and challenged by influentials. These renown writers, designers, directors, architects and other gurus barge through the mosh pit from one team to the other. Big Brother cameras record the teams’ efforts readmore

I/M/Day

Interactive/Media/Design at the Royal Academy of Art is growing up. We have a great new space, a great team, worked on some great projects and have a wide variety of talents what we wanted to share. Students presented work made for the Babynet project: all about creating a bond between premature babies and their parents readmore

Creative Company Conference 2009

The Creative Company Conference is an international conference that brings business and creativity together in one arena, deconstructs the DNA of creative companies to understand their business models, presents the entrepreneurs that play the game of value creation, innovation and creativity in business.

The CCC is the place to connect, get inspired and learn readmore

Creative Company Conference 2009

The Creative Company Conference is the first international conference that brings business and creativity together in one arena, deconstructs the DNA of creative companies to understand their business models, presents the entrepreneurs that play the game of value creation, innovation and creativity in business. readmore

Sanoma’s X08 Media Party of the Year, take #2

Identity and campaign for X08, Media Party of the Year by Sanoma for Syndiqate. Photography by Kaj van Geel.

Sanoma’s X08 Media Party of the Year

Identity and campaign for X08, Media Party of the Year by Sanoma for Syndiqate.

Mastermundo 2008

Mastermundo and the art of nowness.
By Marc Boumeester

This year’s edition of Mastermundo had taken some elements of a flash mob, some elements of a school trip and some of a spiritual session. Seemingly unnoticeable the heterogeneous group of exactly 100 participants grew closer literally readmore

Mastermundo 2008 poster

For Mastermundo 2008 I created a truly non-communication poster. Because we could. We only had 100 people participating, while we had requests for over 400. So we didn’t need a poster to get people to join. So I tried to beforehand visualize the kaleidoscopic experience, which I hoped people would have during the day. It’s readmore

Mastermundo Bags

For Mastermundo, I created interactive bags so the participants could express their state to their surroundings. Mastermundo was a journey, traveling from the Stedelijk Museum in Amsterdam, via train to The Hague crossing a lot of public spaces. It created some fun interactions with the participants and people on the street, wondering what that hurdle readmore

SMS Novel

Worlds first SMS Novel has been written with sms messages, curated by famous Dutch writers Kluun, Jacob van Duijn, Renske de Greef en Jan Hoek. A SMS Novel is based on a ‘pass through letter’, where each next participant adds a line of text, so a story written by a group of people is the result.

Word Press Photo 2004 Documentary and Awardshow

Digital presentation for the official press conference and award show, and a documentary about the judging process for World Press Photo 2004.

Made in a team at Mattmo.