The ambitions for Stad & Esch are high. The mission is to prepare pupils optimally for the challenges the 21st century offers them, knowing that this century is already well on its way, and successful people require more than just a diploma. This will be a future in which technological, social and demographic developments will be moving so fast it will be hard to keep up. The underlying vision helps to make the mission happen and consists of four basic principles: Passion as the fuel for talent generation, creativity as the key to success, making the personal approach standard, and room for bravery. This led to a co-created identity of Stad & Esch, which is the heart of everything, and manifests itself through culture, symbolism, communication, and of course education. To build these four topics of identity and bring them to life, four core teams were created within the organization with the combined management team of the four locations as the leading coalition. To help them accomplish this, we have held occasional but frequent acceleration sessions on one of the topics with a diverse group of participants: Staff, management, students, and external experts. In these sessions, we create the Stad & Esch future together.

The past two days we spent working with the management team on how to secure the identity within the organization, how to involve everyone, how to become a team and a lot more to make the ambition a reality.

Deeply enjoying working on this project with Roel, Ellen and Jaap of A2Q and of course the staff and students of Stad & Esch.