What defines a city? For me one of the things that does that is the rich visual culture you find on the streets in the form of posters. Obviously we have a big challenge, saying we’re building PICNIC City. Since it is for only three days, and we only have about a week to build it. To create a city-link atmosphere we started the PICNIC Poster Project. We’re inviting hand-picked leading designers and agencies in our international networks, to make artwork for us in the form of ‘posters’ (both vertical and horizontal for screen based applications). Posters we can use in several ways, from decoration on site (poster walls like in real cities, but then all related to PICNIC Festival), online as backgrounds for the website or announcing separate themes, workshops or speakers, for media and even the visual speaker announcements during the festival. This leads to a highly diverse and eclectic visual language that brings the city to life. We have started from the overarching theme ‘Urban Futures’, then narrow down to the main categories to people (speakers, presenters, etc.).

At this moment a variety of creatives is working on their contributions and we can’t wait to see the first results. If you create visually brilliant work yourself, feel free to contact me. Then you get a briefing on the subject that need visual support.