THE CREATIVE DIRECTION FOR PICNIC10

PICNIC 2010 is shaping creatively. One thing is certain: it will be a different PICNIC for several reasons. New people working on it, a new approach and of course the 5th anniversary. We set ourselves the goal that it should be the best experience ever — of course. Making it the ultimate place to be inspired, meet people, ideas and experience stuff that will simply blow you away; but will also allow you to exchange your ideas, knowledge, joy, excitement and business cards what will lead to now unimaginable new projects, relations, services or what ever you feel like. We captured the essence in a 4.5 meter long document. It’s an overview of all the plans, ideas and inspiration for the theme, communication, location, formats and more. This is version 0.1. Many versions will follow for sure. And the old ones, we’ll use as table cloths of blankets to have a picnic on when the weather is good. It’s great fun to work together with Alrik again. It will be great.