For this project I teamed up with Out of Office. Out Of Office sees the development of a new cultural environment in response to today’s need to innovate in increasingly complex ways where artists and scientists team up with cultural, industrial, social, and educational partners. Commercial organisations are increasingly out of touch with the emerging creative economy. To remain relevant for corporate clientèle there is a need for a fix to their disconnect with the creative minds defining the marketplace of tomorrow. We have symbolized this disconnection as 404.

For the post-google generation, crossover learning provides a remarkable catalyst to innovation that sparks the passion, curiosity, and freedom to pursue, and realise, challenging ideas in culture, design, industry, society, and research. We are technologically empowered individuals discovering vast new resources with which to socially integrate and create our personal visions. It is a development in creativity where neither art nor science is easily defined. We may innovate by learning to view traditional art and science barriers as a zone of creativity defined through trial, error and retrial. Sometimes even Made by Mistake.

Together with Out Of Office I’m exploring this movement by launching a project: 404-Mistaken for Fashion. More information soon.

Photo’s by Maurice Mikkers.