Creatives and consultants challenged each other in the boxing ring of The Naked Poodle, organized by Fabrique and Syndiqate at MarCom09 in the RAI Amsterdam.

Goal was to create a marketing model for 2009. Four teams were battling against each other and the 30 minute deadline at the center court of MarCom09, while an influential was supporting, challenging, questioning and teasing them. Everything was shared with the audience on big screens on the venue, but also via the web.



The influential was the renown marketeer Victor Neyendorff. The first session was won by Proud with their ‘Reset-Model’. The second session by Total Identity with a new ‘Brand Value Calculation Model’. The third session was won by Have from Rotterdam with their ‘Management Swap Model’ and the fourth session by Globrands with their ‘One Word Marketing Model’.

As with all the previous editions, I performed the role as coordinator & (creative) director in production and on site. And had a lot of fun doing that.

Photo’s by Maurice Mikkers.