The Naked Poodle is a mash-up of speeddating, a boxing match, a simultaneous chess game and a pressure cooker brainstorm session with a touch of theatre.



In several rounds creative teams challenge each other to conquer a pressing social issue. Meanwhile they are aided, agitated, rushed, confronted, interrogated and challenged by three influentials. These renown writers, designers, directors, architects and other gurus barge through the mosh pit from one team to the other. Big Brother cameras record the teams’ efforts and instantly send their images to the large screens on site, bringing the pressure to a boiling point. After exactly 30 minutes the computers shut down and all the work is automatically turned in. The exhausted participants are then carried out of the ring to be replaced by four new and fresh teams. Through an online voting system the winners are determined by the crowds, in the days following The Naked Poodle. Their creative output is published ‘copyleft’ and instantly via digital printing on site. Goal? To inspire others, create new insights.

Why the title The Naked Poodle?
It has been derived from the Dutch ‘Poedelnaakt’ which means ‘naked as a poodle’, and is said when someone is bare naked. In this case, we refer to the fact that you can see how people work, how they make decisions, how they think. You can witness the birth of new ideas, uncensored. You can see creative minds at work when they’re the most vulnerable, naked.

Developed in a team when working at Fabrique Design and Communication.