Got this neat book by Rudolf at BIS Publishers, to check out if it could be of value for my students. Well, it is! This book shows those embarking on a career in creative advertising how best to put together an effective, professional portfolio. Clare McNally is an acclaimed teacher in advertising (Miami Ad School) and has worked in top agencies and won numerous international advertising awards. She has written her book in a clear voice, with a personal approach. Reading it is very much like enjoying a personal master class by Clare.