FROM THE DESK OF MARCEL KAMPMAN. HE DOES A LOT OF STUFF. | CONTACT | +31641395974
I/M/D
Interactive Media Design is a young department, launched to train students to
become designers of interactive concepts and processes. Processes between
people and processes between people and products. Ideas are the main product
and that’s why students at I/M/D initially think in non media specific terms,
which will be captured into a concept and translated into meta-medial,
multi-medial or cross-medial applications.
At the very first day of I/M/D we started with the creation of a commercial promo (‘cromo’) for Kentucky Fried Chicken to call for entries for their ‘What do you do best?’ campaign. Commercials in that campaign show people do unique tricks. Then it states: At KFC we know what to do with chicken. What 
Cool. We made it to the news, and we haven’t even started yet. In both NRC and NRC Next a full page about I/M/D!