To celebrate the tenth anniversary of Amsterdam communication agency Kesselskramer, the Kunsthal Rotterdam is presenting a retrospective of the agency’s self-willed work. With audacious and contrary advertising campaigns using numerous media channels, Kesselskramer has acquired an excellent reputation since it was established in 1996. Take Ben, for example, the mobile network. Thanks to the unusual and personal approach with which the brand was communicated through television advertisements, posters and products, Ben has more or less become a household name. The same approach is taken in the exhibition KK Outlet, designed as a 200-square meter shop displaying well-known and less well-known statements used in famous campaigns. Major clients such as Ben, Diesel, Nike and MTV turn to the agency, renowned in the Netherlands for its campaigns for Bavaria, Radiol and Het Parool newspaper. Kesselskramer has also put smaller clients on the global map, among them the now notorious Hans Brinker Budget Hotel.

Photo’s by Przemek and Irad, poster by Kesselskramer