At the very first day of I/M/D we started with the creation of a commercial promo (‘cromo’) for Kentucky Fried Chicken to call for entries for their ‘What do you do best?’ campaign. Commercials in that campaign show people do unique tricks. Then it states: At KFC we know what to do with chicken. What do you do best? The cromo should tease people to send in what they do best. The winner wins his trick in a commercial on MTV.

The outcome of the brianstorm was to show people stating on camera that they can do the most rediculous tricks like dropping a pencil in a sharpener from a distance, reversing jackets without using hands, etc. The same week all footage was shot in the classroom of I/M/D, starring the students and their ideas. The cromo was edited by me for Fabrique and ran on MTV from October to December 2006.