Roel transforms everything and everybody around him. Brands, companies, agencies but most of all: people. And the greatest thing is: Roel is just Roel, a genuine, warm, kind, radiant, sincere human being. I first met him when I worked at …,staat and again later when I worked at Fabrique and now have the pleasure of working with him frequently.

Amazing. Yesterday, I had a meeting with him to transform education, a topic that we both are deeply passionate about. At that table were three other people. Ellen of course, but also two others. When they introduced themselves, their story linked back to the time they worked with Roel at the places where Roel worked. And now, they work for themselves and work with Roel again because they liked what they did when working with him. Powerful. I think the secret is that you always work with him and never for him.

Made me think about a small video that is on the Disney Tinkerbell dvd as an extra, that Susa also enjoys very much. It’s a story about the role of elfs, how they are responsible for the things unseen but noticeable, how they turn winter into spring. Magical. Obviously, Roel is not an elf. He is a tall 52 year old guy, that climbs the Matterhorn or Mont Blanc frequently, but in a way he makes me always feel like spring when it’s winter. Yes, he can.