Approximately 180 participants joined, coming from the Netherlands, Italy, Germany, South Africa, the United Kingdom and Denmark and representing sectors such as media and publishing, consumer goods, banking and finance, design, chemicals, higher education, medicine, real estate, retail, law, government, IT and technology, life sciences, media and advertising, culture, and manufacturing.

Examples of the diverse companies present included Adidas, ABN Amro, Shell, IDEO, Frackenpohl Poulheim, frog, Eastman Chemical, Vodafone, AOS Studley, VU University Medical Centre, the City of Almere, 180 Amsterdam, SKF Group, Honeywell, Stabilo, Corio, the Rijskmuseum, SAP, Blurb, Reed Business, Waternet, Sanoma, Wolters Kluwer, TNO, Newtricious, the Van Gogh Museum, Tribal DDB, the American Chamber of Commerce, Accenture, Elsevier, and many others.

Morning Plenary Session Highlights
During the morning, participants learned from smart people.

Read what Marja Zonnevylle of Shell has to say about scenario planning

“You can’t choose between scenarios. Use them as stress tests. The best decisions are those which will survive all scenarios. Use early warning scenarios and make sure to continuously update them.”

“True innovation passes along a road littered with failures.”

Read what Emer Beamer of Butterfly Works had to say about co-creation

“Play the orchestra.” Butterfly Works plays an active role in designing the process and setting carefully, creating a positive energy flow and structuring activities. They focus on enabling the problem solving process by creating a positive, collegial and comfortable atmosphere. They also bring participants outside of their comfort zone, using tools such as “ridiculous warm-ups” which temporarily put local officials in developing countries on on equal footing with children for several minutes.

Read what Andréa Mallard of IDEO had to say about creating cultures and mindsets which jumpstart innovation

“IDEO is monumentally stupid as a place to work. People are funny. If people enjoy what they do, they will work harder. They are having fun while working. Play is not the opposite of work. Boredom is.”

Seek forgiveness, not permission and create a ‘You did what?’ culture. IDEO employees bought an old VW van, retrofitted it into an office for a colleague and partially destroyed an office wall to bring it inside. And IDEO was okay with it.

Read what Danielle Puma of Vodafone Foundation Netherlands had to say about using open calls for business and social innovation

“Bring the outside world in.” Recently, Vodafone Netherlands has devoted an entire floor in its Amsterdam office to providing start ups with technical facilities, supporting the Startupbootcamp initiative, opening a usability test lab and hosting innovation days.

Its latest initiative, the Mobiles for Good challenge, was officially launched at the Innovation Mash Up. The competition will identify the three best ideas for using mobile technology to improve health care and welfare. The winners will each receive 40,000 euros, office space in Amsterdam and professional coaching to accelerate the launch of their concept into the market.

Read what Ronald van den Hoff of Seats2Meet had to say about Society 3.0 and networked organizations

“Data is the new oil.”

Society 3.0 will be increasingly driven by “self-enterprising professionals”, otherwise known as co-workers, free agents and knowmads who are using serendipity to create new business and innovation opportunities.

Afternoon Workshop Session Highlights
During the afternoon, Mash Up participants became the smart people in the room, participating in five interactive workshops:

“Yes and” Brainstorming Warm Up Session: facilitated by Boom Chicago
Boom got the crowd to think about the principle of building on other people’s ideas instead of claiming ownership on an individual level. ‘Yes and’ is about adding to each other’s ideas and really listening to what other people have to say. Improvisation allows you to build on the ideas of others and create the sparks that lead to new ways of thinking.

Innovation Strategy Development: facilitated by frog
frog divided its 40 workshop participants into teams of six professionals from different industries and challenged them to create a new service based on the unlikely merger of two Dutch companies.

Service Innovation: facilitated by STBY
Participants generated design research through role play interviews and then developed initial concepts for re-designing water services.

Open Design: facilitated by Waag Society
Participants were challenged to to create an open design for a product which combines exercise and connectivity, specifically integrating the use of Twitter in some way.

LEGO® SERIOUS PLAY®: facilitated by Trivium
Using Lego® building blocks as a creativity tool, individual participants and later teams of participants were challenged to develop ideas about where mobile technology will be in five years.

All in all, it was a lovely day and a signature PICNIC experience: escaping the daily routine to be inspired, share knowledge, ideas and perspectives, have fun, participate in concepting, and meet new friends and professional contacts.

Graphic design Martine Eyzenga
Creative direction Marcel Kampman

Join participants from companies and organizations which include 180 Amsterdam, 3con Management Consultants (Germany), ABN Amro, Accenture, Adidas, Adrime / Weborama, AGO! advertising GmbH (Germany), American Chamber of Commerce in the Netherlands, AOS Studley, BISC, Blue Orange Participaties, Blurb, Boom Chicago, Butterfly Works, CDEF Holding BV, Capgemini, Champage & Co. (Belgium), Corio, Creative.NRW (Germany), CreatZ Marketing, De Galan Sociale Innovatie & Communicatie, Diezijnvaardig, Eastman Chemical, Elsevier, Europeana, FBI Recruitment, Fertile Ground, FinchFactor, Frackenpohl Poulheim GmbH (Germany), frog, Gemeente Almere, Gemeente Amsterdam, Goois Advocatenkantoor, Hogeschool van Amsterdam, Honeywell, IDEO, iKineo Pty Ltd (South Africa), info.nl, Inholland University of Applied Sciences, Kampman, Kenniskring, Kennisnet, Logica, Milestone PM, Mountview, NCDO, NHL Hogeschool Leeuwarden, Newtricious, NRC Media, Purple Cow Concepts, Reed Business, Rijksmuseum, Rijksuniversiteit Groningen, SalesProfs Sanoma, SAP, Seats2Meet, Service Works (Germany), Shell Chemicals, Shell Technology Centre Amsterdam, SKF Group, Socialmedium, SoftLayer, Stabilo Schwan International (Germany), STBY, Sviluppo Basilicata spa (Italy), Tribal DDB Amsterdam, TNO, Trivium (Denmark), TROI Studio, TRY OUT Jongerenmarketing, TVR Publishing, Van Mastwijk Communicatie, Universitair Medisch Centrum Utrecht, Vodafone, VPRO, VU University Medical Center, Waag, Waternet, Webster University, WestHolland Foreign Investment Agency, Wolters Kluwer, Young Eyes, de Zorgontwikkelaar, among others.

I’m happy that I am part of this group, #4T2, which involves education directors, teachers, scientists, artists, media professionals and entrepreneurs. In addition, the ‘21 learners‘ fields have been added. The chemistry that occurs in this interesting group of people may well help us to make the movements and trends in ICT visible, to interpret them in an educational context. Along with this diverse group of innovative people, Kennisnet is able to produce a translation into current education issues.

Full reports from these meetings will be available on innovatie.kennisnet.nl.

Well, a lot of interesting ideas concerning reuse, recycling and new materials. Had the pleasure to have a moment to chat with Janne on different points of departure for ideas.

Tomorrow wil be the release party of the book where 15 artists will share something that is connected to one of the 15 stories in the book. One of the 15 will be the Johan video, this sensual book trailer will open the party.

In her latest bundle of love stories, Zoals jij bemint Susan Smit examines the dynamics of love, the chemistry of desire and the pull of desire. Sometimes exciting, sometimes subtle and thoughtful, she sketches the tragedy of attraction from both sides never seem to be equally strong. It is the twelfth book by Susan Smith (1974). Her debut Heks caused a media hype after Wijze vrouwen and other bestsellers followed. Since the publication of Vloed is as fictional author Susan Smit broke through to a wide audience. There are now over 50,000 copies sold of this historical novel.

Client Lebowski Publishers
Text Susan Smit
Video Marcel Kampman
Music Jaap Bossen