Design
From graphic to spatial, from illustration to corporate identities, from campaigns
to bookshelf systems. And a bit more.

Syndiqate identity

SyndiQate.org is een ervaren event productie & organisatiebureau, gevestigd in Amsterdam. We focussen ons op het organiseren en produceren van grote en kleine evenementen en activatiecampagnes. Nationaal en internationaal.

VMediaLab

VMediaLab is a new premium initiative by the Veronica Holding. VMediaLab will disclose premium, high quality content though the web on media, like interviews and more.

Three is the magic number

Three is the magic number is a small publication within the Waacs goes camping project. It was written by Ivo Victoria and illustrated by Enkeling. It’s included in the book and was also distributed for free just before summer to all designer in the Netherlands as a nice summer read.

Made when readmore

Sanoma’s X08 Media Party of the Year, take #2

Identity and campaign for X08, Media Party of the Year by Sanoma for Syndiqate. Photography by Kaj van Geel.

Sanoma’s X08 Media Party of the Year

Identity and campaign for X08, Media Party of the Year by Sanoma for Syndiqate.

Mastermundo 2008 poster

For Mastermundo 2008 I created a truly non-communication poster. Because we could. We only had 100 people participating, while we had requests for over 400. So we didn’t need a poster to get people to join. So I tried to beforehand visualize the kaleidoscopic experience, which I hoped people would have during the day. It’s readmore

Mastermundo Bags

For Mastermundo, I created interactive bags so the participants could express their state to their surroundings. Mastermundo was a journey, traveling from the Stedelijk Museum in Amsterdam, via train to The Hague crossing a lot of public spaces. It created some fun interactions with the participants and people on the street, wondering what that hurdle readmore

Mastermundo Identity

For Mastermundo I wanted to make a simple, recognizable identity, that can built up modularly and is also easy to replicate by anybody. And since Mastermundo’s heritage is in the Pool of Masterminds of the study Interactive/Media/Design at the Royal Academy of Art (KABK), I also tried to link it to the visual identity from readmore

Pritt MyStyle packaging

Packaging and launch campaign proposals for the award winning Pritt MyStyle correction rollers, designed by Waacs.

The 80’s are back—again. Some things come back and some things just never go away. In this age of mobiles, PDAs, digital books, and paperless offices, do you still use pen and paper? Who doesn’t? As long as readmore

The Braai is the Limit

Promo for a revolutionary new outdoor kitchen designed by Waacs for Cadac.

Long ago there was Cro-Magnon Man: He hunted wild game and met the women back at the fire to roast his meat under the starry dome of the night sky. Today readmore

Waacs Studio

Art direction for these pics by Maurice Mikkers of the Waacs studio. Made in a team when I was working as a creative director at Waacs.

TNT 2007 Annual Report

Concept, initial design and art direction. Made in a team when working at Fabrique as creative director.

OJ Storytellers

OJ Storytellers helps authors and creators of original works to bring their creation to new stages.

Die Ludolfs on Discovery Channel

Campaign for launch of the popular German real-life soap Die Ludolfs on Discovery Channel in the Netherlands. Photo’s by Kaj van Geel.

Made in a team when working at Fabrique as creative director.

Expatcenter Amsterdam

Initial design concept and direction for the Expatcenter, beautifully finished by Fabrique in corporation with Silo.

Made in a team when working at Fabrique as creative director.

Staten-General Digitaal

Concept, initial design and art direction. Made in a team when working at Fabrique as a creative director.

WatWasWaar

Concept, initial design and art direction. Made in a team when working at Fabrique as a creative director.

Amsterdam Fringe Festival

Campaign for the Amsterdam Fringe Festival. Shot at the Red Light District in Amsterdam. Photography: Kaj van Geel. Fake penis by Wijbrand Stet.

Made in a team when working at Fabrique as a creative readmore

Shell in Nederland Annual Report 2006

Concept, initial design and art direction. Made in a team when working at Fabrique as a creative director.

LIVY, identity update

Update on the design strategy and strategic design for an ultra smart service for finding your dream home.

Station06 identity

Station06 is een premium & merchandise bedrijf met een duidelijke eigen stijl en aanpak op het gebied van creatie, design en productiemethodieken.

De ambitie van Station06 is om inspelende op de laatste trends en ontwikkelingen altijd innovatief en verrassend te zijn, zonder hierbij concessies te doen aan onze betrouwbaarheid, efficiëntie en competatieve prijzen. readmore

Real Dutch Design books

This Dutch Design classic, the one and only reference work for customers in search of a designer for a specific project, is out now!

Portfolios and info on more than 300 designers and bureaus are divided over two books in an original format created by …,staat. Faced with this design task they asked themselves readmore

Brussels Glory

During the International Furniture Show in Milan from 5-10 April 2006 Waacs has introduced Brussels Glory, an exclusive line of original furniture. Finely designed, handmade cabinetry crafted from rustic, third-grade solid oak, harvested from the Belgian Ardennes. The line features unique pieces with traditional readmore

A+B Modular Shelf System

A modular, flexible, screwless & toolless, smart, endlessly expandable, free standing, customizable and portable solution for a modern way of life.

During the International Furniture Show in Milan from 5-10 April 2006 Marcel Kampman will be introducing ‘A+B’, a new piece of modular furniture for a modern way of life. What makes the design of this readmore