Veronica Holding is renamed to V-Ventures, a name that better suits the activities. With the new name comes a new identity — following the VMediaLab style: blacks, grays and a touch of white, clean and sophisticated.

As part of the association Veronica, V-Ventures is a Dutch media organization that has always been on the pioneering frontiers of the media landscape. Cross media operations include radio, internet, events and video.

V-Ventures encourages young talent through V-Academy, the in-house cross media academy, owns the highly qualitative radio station Kink FM and executes research and investment activities though VMedialab.