Just received an email by the people of Change This:

“I’m writing to let you know about an exciting new project we’ve started.

Business books are created to make us think and help us solve problems. Some books are for logical, analytical thinkers interested in leadership and books like BLUE OCEAN STRATEGY. Other books are for abstract, non-linear thinkers interested in entrepreneurship and books like MADE TO STICK. While different in their approach, both sides are important, which creates a dilemma–which side are you, and which type of book should you read?

800ceoread has helped address this dilemma with The Big Brain Business Book Club. Club members can choose from Left Brain books, Right Brain books, or simply get the Whole Brain. Your choice will arrive in a package quarterly on your doorstep.

Who is this club for? We think The Big Brain Business Book Club is for anyone who wants to think differently about solving problems.

In addition to the quarterly box of intelligence, we’ll have a load of exclusive digital extras for both of the chosen books. We’ll have audio, video, excerpts, and essays available to help get a deeper understanding of the ideas.”

Nice!